£20,000 ‘GreenEarth’ re-vamp by Johnson's Cleaners Liverpool

by Michelle Harding. Published Thu 12 Aug 2010 10:31

Kirkby residents can now get their dry cleaning done the eco-friendly way following a local investment of £20,000 by Johnson Cleaners, the UK’s largest dry cleaning company.

Johnson Cleaners has re-launched its store on St Chads Parade as a ‘GreenEarth’ store, as part of a national £6 million programme by Merseyside-based Johnson Cleaners to convert its entire estate to eco-friendly ‘GreenEarth’ technology by 2012.

The innovative ‘GreenEarth’ technology uses a liquid silicone cleaning solvent derived from natural sand; the same ingredient used in many everyday shampoos, conditioners and lotions.

Proven to be kinder to skin and clothes, the solvent breaks down easily into natural elements if released into the environment.

Johnson Cleaners is the only dry cleaning company in Merseyside with a licence to offer GreenEarth cleaning, which is available for the same price as traditional dry cleaning.

Branch manager, Jenny Fearon, who has worked for Johnson Cleaners for 20 years, said: “The branch will be using the latest eco-friendly equipment and the shop front and interior has been transformed.

“A lot of hard work has gone into refurbishing the branch and we’ve all received additional training on the benefits of using greener cleaning technology.”

Paul Ogle, managing director of Johnson Cleaners, said: “The re-launch of our Kirkby store is part of a nationwide programme of transformation across our branches and demonstrates our ongoing commitment to investing in the future of the business.

“Our customers are demanding more environmentally-friendly products and services and, as the market leader, we take our responsibilities seriously – to our staff, customers and the environment where we live and work.”





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